Hello, I’m Alex,

I am a Designer with a rich background in the Fashion and Lifestyle Design Industry. Over the years, I've honed my craft in creating compelling designs for seasonal ranges.

Recently, I've embarked on an exciting transition into UX/UI Design, fueled by my passion for enhancing user experiences. Through rigorous self-study and completion of an online course at CareerFoundry, I've equipped myself with a comprehensive skill set in Design Thinking, Competitive Analysis, User Research Analysis, User Testing, Wireframing and Prototyping.

What sets me apart is my ability to empathise with users, translating their needs and preferences into intuitive and visually appealing products. From crafting user flows to wireframing and prototyping, I thrive in the iterative process of creating seamless digital experiences.

Proficient in tools like Figma, Photoshop, Illustrator, and Indesign, I bring a technical prowess that compliments my creative vision. Whether it's designing enticing visuals or conducting meticulous user testing, I'm committed to delivering results that exceed expectations.

I'm excited about the opportunity to leverage my diverse background and expertise to collaborate on innovative projects that positively impact customers.