The Global Commuter project suited the urban commuter in how their environment changed depending on their needs.
Consumer Profile
Identifying the consumer that might buy into this range. It is most suited to someone who travels regularly but also tends to purchase when they are abroad.
Ideation Development
This phase was trying to get as many ideas out as possible, that would start a range of bags. This may be doodles on the tube for quick sketches of idea generation. As you can see, the sketches are not the best, but it's more about the idea they are betraying.
Development Details
Here is a more in-depth into the range of bags, and some of the references that I discovered during the research phase of this project. Making those design details, practical, light weight and attention to travel elements. I also wanted to think about creating bags that used an unfamiliar way of construction. For instance, the use of a curved T-base construction for the backpack was used rather than your typical separate base construction.
Final Design Details
Here are some of the first samples that I developed for this range. If there was more time, I would have made a few changes, but overall I think the design worked really well and the concept was unique. If you would like to know further about this project, please contact me and we can discuss showing my full portfolio with you.
